Positioning and web advertising for beginners.(1)

mally · #1 (**permalink**) 12-02-2008, 10:35 PM

Positioning is the mindset that took place a brand or company in the minds of the consumer or customer.
In our case, not only is this, is the "physical" that occupies our site.
Imagine our website as a business, what we create and place it within the five blocks of businesses in the area; we have a lake for Mexicans and Russians on the other. What makes us different? How do we manage visits?
The most logical is that the customer does not walk more than a block to go and buy what you're looking for; it forces us to be first ... in the top ten businesses.
Second, a client with so many opportunities come only if the poster on the door clearly states what you're selling and finally to enter the glass window should be shocking but the service faster. If income and the products take more than fifteen seconds to "appear" I'm going.

We have all this and more: this found that very few people are accessing the site directly to their domain, in most cases before performing a search, for example, instead of putting Sign In, go to Google and places Hotmail and click the first link (which is precisely Sign In), what if your site is not the first link?

So (almost) born on search engine optimization, making this place first in a search engine, when the user (your client) search specified. We clarify what "search out" because it is important to understand that the positioning is closely related words or phrases. Of course, the client looks: "Cancun trip" and the battle begins: Travel agencies, tourist sites, encyclopedias, and an endless number of sites that are related to "travel Cancun."

There are several techniques and methods that must be taken into account to ensure that a site "compete" as well as many things that should not be done, that, apart from being unfair competition and give bad publicity to your site, they are penalized by Google (Never again will your site indexed in this search engine, ie not appear in any search).

This document is not intended to be a guide for a webmaster, I simply want to overwhelm them (about 5cm) in the sea of SEO and search engine optimization.

First things first (to feel important) they need to know what they mean:

SEO: Search Engine Optimization, search engine optimization. This concept involves both the technical positioning applied directly in the search engines or search engines, such as analysis and Web design. Do not be confused with Web CEO, which is a soft "help" for positioning.
SERP: Search Engine Results Page, Search Results Page.
SEM: There is a big difference between SEO and SEM (Search Engine Marketing 'Search Engine Marketing'). SEO only helps us in positioning SEM is the job of marketing and advertising that we give to our website, among the few examples we have systems like AdWords advertising (from Google), Overture (Yahoo!) And Espotting.
Now.

The key points to keep in mind when seeking to compete for both the Web as the developer in charge of information web (what we call web director) are:
1st. To design the content of the site consistent with what we sell, for example if we make a tourist site, it is important to talk about who we are or the years we have been working for you, but even more important is to show that we sell, and sell that as differentiates us from the competition. On sites that work always put him in this task to specialized people, or knowledgeable marketing and advertising.
2nd. Not only is it important what you see, but what does not, that is the code, the tools they need to use to make a site fast, interactive, fast, innovative, fast, and that he "likes to Google and its team of robots happy "(Googlebot, Freshbot, etc).

Positioning and web advertising for beginners.(1)

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